Thursday, 10 December 2009

How did you use media technologies in the construction and research, planning and evaluation stages?

During the process of our coursework we used a wide variety of new media technologies. The internet was the most useful in terms of research, planning and evaluation my coursework. I began with useful search engines such as Google and Bing to find out about the artist, the genre and similar artists. Wikipedia was also an important website we used to find out about Kate miller Heidke, the awards shes won and her previous musical history.




A picture of us during the research stage

After this process of biography research, we wanted to find music videos of Kate Miller Heidke and the other artists we researched. The obvious choice was Youtube where there are over 67.5 million users in the U.S.A alone. I also wanted to listen to these artists reuglarly and listen to their albums, so i downloaded Spotify and became a member of Last FM - where i could listen to more unique individual artists.



The first part of planning my music video meant that i had to take pictures of where i was filming and the actors i would choose to play my part. I took these pictures using a compact digital camera and then uploaded them onto the blog. We then wrote out our initial ideas on photoshop to make it easier to upload on the blog. After this we decided to make story boards to further plan out our initial ideas and to make sure i could display them on the blog i used a scanner.

When the contruction stage took place we used an Sony HD camera, a tripod and a dolly. This meant we could get the best shots possibe without any shakes, as well as stready pans, zooms and tilts. Once we had all the footage we needed it was time for the editing stage, where we used two different programmes - imovie and final cut pro. They were easy to get used to, but because of the vast amount of footage we had, the editing seemed daunting. We started the video with quick jump cutting of Abi moving around the bench, making sure that each cut was on the beat of the song. This is an important convention of any music video that we feel we followed. Furthermore we faced problems during the editing process because our footage was not good enough to fill the narrative part of the film. However this was then combatted when we filmed again getting the footage we needed.

After most of the film was done, we concentrated on the construction of the CD cover and advertisement. For this we used Adobe Photoshop and Adobe Illustrator, both programmes we had never used before and therefore was new to the whole process. The first part was taking the pictures that we wanted, we used the Sony HD camera to take the pictures so that it was easy to upload. We took pictures of a close up of Abi's face, a picture of the three girls together and then many pictures of Abi around the pitch for the inside cover. After this we uploaded them onto the brand new macs that have been very useful during the whole coursework process. We got used to the two programmes and started the front cover of the digipack - adding the close up of Abi's face and the three girls together in the background. After we complelted our first drafe we felt it needed change and so changed the font and made the overall cover lighter. The inside cover was the next target adding all the photos of Abi around the pitch - resulting in lots of layers,because of the number pictures we added. After this was done we had to stretch the photo to fit the double page of the digipack. The new technologies we used for creating the digipack and advertisement certainly helped us to creat two proffesional products.

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