As you can see font choice is crucial when designing a CD cover and advertisement, therefore looking at popular artists logo/font style is an important part of any research task. As you can see above some artists use simple fonts while others uses various fonts with artistic graphics - The Black Eyed Peas & Katy Perry. For our preliminary tasks we have decided to stick to more simple fonts that suit our artist's style. We hope for it to be interesting but not over the top, as the picture will be the main part of the CD cover and poster.
Logo's - A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities and therefore logo's in the music industry are vital.
Typography in Advertising - Typography has long been a vital part of promotional material and advertising. Designers often use typography to set a theme and mood in an advertisement; for example using bold, large text to convey a particular message to the reader. Type is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes and images. Today, typography in advertising often reflects a company's brand. Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more modern fonts are for a cleaner, neutral look. Bold fonts are used for making statements and attracting attention.
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