With 100% of people saying that they enjoyed the music video and 16 out of 18 people giving it a 7 or 8 out of 10 the analysis of our feedback started off well. However, 70 % of people who watched our film were between 15 and 24 which meant that we wouldn’t get a broad amount of feedback from different ages. However, this doesn’t affect our audience feedback as our main target audience is 15 – 24 years of age.
As there is a higher percentage of men who watched our video this might mean that the feedback would be different if there was an even amount of male and female, however, this didn’t effect our results too much as many of the males agreed on aspects of our music video for example, that the theme match the song pace and style.
Due to the music video only getting 90% yes’ for the song matching our theme we relooked at our music video and changed some clips so that the clips changed on the beat so the music flowed more with the video. We then filmed more shots of the main actress Abi, giving it a more defined storyline so the theme would come together more.
As our music video is very fast paced with very quick editing it was hard to keep the music in sync with the singing. This is our biggest down fall in our video with only roughly 12% of the audience saying it was in sync and roughly 80% of people saying that it was mostly in sync with the music. This feedback was useful as we then went back to redo some of the music video which may have been slightly out of time to make the music video look more professional.
This pie chart shows that nearly half of our audience thinks that the main actors are the most important aspect of a music video and then the editing and then the setting. It was interesting to see that no one thought that the costume was an important aspect of a music video. I thought it was essential to have all the girls in the exact same outfits to make the video look more realistic but seeing the results I now realise that I should have concentrated more on the main actor and the setting than the costumes.
When asked what the most important aspects of a music video the audience thought that editing was the by far the most important. The results of the “two aspects which could be improved on” are reflected positively on this front because only 2 votes went towards editing. This shows that the editing of the video was successful and did not need to be improved on. The audience voted that costumes were the least essential aspect in a music video however, they this was the 3rd aspect that they thought should be improved in our video. This could show that on whole our music video was at a good standard and they therefore targeted the smaller aspects of the video i.e. the costumes. Even though 90% of the audience said earlier on in the questionnaire that the song went with the theme of the music video, the storyline came top on aspects to improve. This feedback shows that the feedback was inconsistent, however, when looking at our music video we decided to agree with the audience’s feedback. To make the music video have more of a story we changed a few scenes around and filmed the main character (Abi,) looking at the clock and then running down to the pitch to meet the girls. We also moved forward the scene where she couldn’t decide on what to wear to emphasise Abi struggling to fit in with the girls.
Due to the statistics earlier on in the questionnaire I was suspecting lip syncing to be the aspect the audience thought we most needed to work on, however, it was the 4th out of 7 aspects to be improved on. Camerawork was voted in just behind this. I thought this was accurate as we had a lot of variety in shots with close ups and different angles for this not to be one of the most important aspects for us to improve on.
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