Pop music is a music genre that developed from the mid-1950s as a softer alternative to rock 'n' roll and later to rock music. It is mainly focused on commercial recording and is aimed towards a youth market. Generic pop songs were known to focus on relatively short and simple love songs. While these basic elements of the genre have remained fairly constant, pop music has absorbed influences from most other forms of popular music, particularly borrowing from the development of rock music, and utilizing key technological innovations to produce new variations on existing themes. Whereas in the 21st century new generations of pop are known to concentrate on more unique ideas and has resulted in a number of sub genres. These include dance-pop, electropop, pop rock, pop punk and others such as teen pop and urban pop.
Similar Artists
mainstream of pop music, although Kate can be seen as similar to artists such as Lady GaGa she shows a different vibe of initiative and style in her music. However her style of appearance is somewhat similar to that of Lady GaGa. This is shown in her music video for "Can't Shake It" compared with Lady GaGa's popular and well known songs such as "Just Dance", "Poker Face" and "Paparazzi". Lady GaGa's appearance is vibrant, loud and what she wears is described as "outrageous outfits". Her different array of outfits can be seen on this fashion website and is clear in her first bestselling single "Just Dance". Furthermore both Kate and Lady GaGa write there own music and lyrics. This makes both there music very orginal which is shown in both their albums and shows that both artists have become popular through self promotion. Lady GaGa even wrote songs for other popstars such as The Pussycat Dolls.

However Kate's other songs show huge differences between herself and Lady GaGa, which also shows that she has changed her style in different albums and songs, where as Lady GaGa shows to stick to the same theme and style in all her music videos, however this is the style Lady GaGa choose and is clear in her album. Her songs do in fact vary from the fun, celeberity vibe in Just Dance to the passion that is shown in the softer track Brown Eyes, said to be influenced by Queen . When comparing Kate with Lady Gaga it is obvious that there are many differences between them. A clear difference is the way both artists advertise themselves and how one is seen in a completely different way to the other in the media and public. Lady GaGa has sold over 3 million copies of her album "The Fame" and had three number 1 hits. Whereas Kate Miller Heidke has now realesed 3 albums which are unknown when compared with Lady GaGa's The Fame.
La Roux - has recently become a successful female artist with her current hit "In for the kill”. Both La Roux and Kate have different sub genres, such as La Roux's music being electropop and Kate’s music as dance pop.

Bat for Lashes - Another new female artist “Bat for lashes” who lives in Brighton got inspiration for writing her songs from her art school education and has been influenced by Steve Reich and Susan Hiller. As a young singer she shows the future of music being more inspirational and kwirky. She has similar aspects to Kates music videos, however, they still have individual traits which make them popular and unique and still avoid being mainstream. The female artists have also been popular because of their music being personal to themselves and creating their own image such as "Bat for Lashes" being portrayed as a 'fragile young singer' with Kate Miller Heidke shown in a simular light, "singing honest, confessional, raw lyrics." As she says she thinks that this has "always been her main way to expressing herself and her emotions."

In Kate Heidke's music video 'The Last Day on Earth' we see similarities and differences to Natasha Khans video 'Daniel'. Although the artists have different styles with Kate wearing alot of brightly coloured dresses and Natasha wearing more casual clothes, they have both written and produced their own music. In the videos they are both focused on themselves in a different setting with Natashas flashing back to different objects but, at the same time with close ups of their face showing lots of emotion. The two songs are both mellow and slow with the lyrics talking about someone they loved. Natasha used people in black to dance and move her to create an erie strange atmosphere, they are also used to represent the person she was singing about. However, with Kates video she was in her dream alone possibly in the house of the person she is singing about.
On Natasha Khans website they promote all her live performances as well as selling their tickets and having a map of the venue for their fans. Where as on Kate's website she has not promoted any tickets for her.
Alternative Pop Fashion
Here are some examples of song alternative pop artists and the type of fashion and personalities they have. They all look different and individual, but still have similar aspects of there overall appearences. All of the examples have tried to make their image stand out of the crowd with striking clothes and make up.


The Types of Clothing
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