Questionnaire - Audience Research

Results

We handed out 20 of these questionaires around are school to different age groups to try and get different views on tastes and styles of music and music videos

Age

< 16  (4)

17-25 (10)

25-45 (3)
45 > (3)

The average age group that took the questionaire was cleary high in the 17-25 bracket, although this is our primary audience for our music video and artist we also needed to give questionaires to different age groups. For the higher age categories we gave questionaires to teachers and parents. For the below 16 category we gave questionaires to people in the younger years

Gender

Male - (11)
Female - (9)

Although our target audience for the music video and advertisments will be young females, obviously males will be interested in this alternative style of pop. Therefore we still gave questionaires to males and decided to give more to them to see a wider range of taste and style in music.

Favourite Genre of Music

Pop - (6)
Rock/Metal - (4)
Classic - (1)
Alternative - (5)
Hip Hop/R&B - (4)

An important question to consider is the most popular genre of music. Looking at the results from the questionaire we can see that although the results are spread across the 5 different genres, Pop and Alternative are the most popular choice, which matches Kate's style of music. Her genre is best described as alternative pop and therefore it is a popular genre and will have a major sized target audience.

Enjoyment of Music Videos

Although there was a range of feedback from this question, most of the answers were 'laid back' answers about how "it was something to do", "if nothing else was on". However there were also some very helpful answers that considered why someone would watch music videos. Such as "to find out and view the artists style" or "to see how the music is portrayed in a video". Finally there were other answers that wanted to find out more about the artist and her music.

Narrative or Performance

Narrative -(13)
Performance - (7)  

These results slightly effected our choice of a narrative or performance music video. Before the result of the questionaire we were certainly deciding on creating a performance video, however due to the popularity of narrative videos we have decided to do a part performance, part narrative, but our music video will certainly have more performance aspects to it because this was our first feeling when hearing the music.

Regularity of watching music videos.

3 or more times a week - (7)
Less than 3 times a week - (8)
A month - (4)
A year - (1)