We have chosen to make a pop video on Kate Miller Heidke's alternative pop song "Can't Shake It". The reason we have chosen this artist is because while researching the different songs we could use we recognized the vibrant colors and original ideas that Kate uses in her own videos and therefore thought it would be great to incorporate in our own. Furthermore we established the clear beat of the song in which we felt we could easily edit the video with the beat of the song. Here is a 30 second preview of Kate's single "Can't Shake It" in which we hope to re create in our original idea.
Kate is known for her individual approach to creating her music which is shown by her last album in which she describes as having "a huge burst
of inspiration'' and stating that she had no ideas for her second album instead she "went into this album with a vision". Kate makes sure that her albums are unique and states that before she creates the album she ensured the music was aesthetic and that the music had "spirit'. Kate even describes her music as "experimental, hooky, unashamedly pop". Our main aim in this coursework is to create an individual and original idea that incorporates some of Kate Miller Heidke main themes and ideas that are seen in her videos. During our research we intend to analyse the image and style of the artist, investigate her recent videos and examine the history of pop music and the sub genres that are very popular in the music industry.
As well as making a music video for the single "Can't Shake It" we will also be making a CD cover and magazine advert for the song. These two secondary tasks will be based around the main theme we choose in our music video and therefore costumes and props will be vital.
To make these two products we will be using Final Cut Pro. We are looking forward to learning how to make such vital pieces of advertisements for our music video. Without advertising products such as magazine posters and CD covers the artist's image would be completely different and would get no where near as much recognition for their image.
As well as making a music video for the single "Can't Shake It" we will also be making a CD cover and magazine advert for the song. These two secondary tasks will be based around the main theme we choose in our music video and therefore costumes and props will be vital.
To make these two products we will be using Final Cut Pro. We are looking forward to learning how to make such vital pieces of advertisements for our music video. Without advertising products such as magazine posters and CD covers the artist's image would be completely different and would get no where near as much recognition for their image.
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